Sr. Brand Manager
About this role
Job title: Sr. Brand Manager
About the Role Senior Brand Manager for IQOS in the U.S. market, within PMI's Smoke-Free Products (SFP) team. This role centers on driving portfolio growth through consumer-insights-led strategy, innovation, retail activation, and P&L ownership, turning market opportunities into competitive advantage and measurable business outcomes.
What You'll Do
- Own the annual brand plan including volume forecasting and pricing architecture to deliver top-line and bottom-line commitments.
- Together with the Insights Data & Analytics (ID&A) team, support consumer insights and market research by commissioning quantitative and qualitative studies, translating findings into actionable brand positioning and growth roadmaps.
Read the full description on TalentApply
Create a free account to see the complete job description, how well your CV matches this role, and apply in one click.
AI rewrites and formats your CV so it reads well and gets past screeners.
Get your match percentage for this exact role before you spend time applying.
Send a polished application in one click — no retyping the same details.
Follow every application in one place instead of digging through your inbox.
Free account · No card required
Your next opportunity starts here
Prepare, apply, track, interview and get hired — all from one platform, with AI in your corner.