Specialist, Product Marketing
About this role
About the Role As a Specialist within Product Marketing, you’ll collaborate with cross-functional teams to execute marketing plans for Pearson’s maths print and digital qualifications and resources in the UK Schools and colleges market. You’ll be supported by the portfolio marketing manager to guide you through processes and deliverables. What You'll Do
- Drive growth and retention through customer-focused campaigns, ensuring effective ROI.
- Manage delivery of high-quality marketing content across channels and customer touchpoints.
- Conduct A/B testing to optimize creative elements and formats for improved ROI.
- Implement lead management and nurturing tactics to enhance customer journeys using CRM tools.
- Help manage the marketing budget to meet campaign KPIs and goals. What We're Looking For
- Passion for marketing with a focus on building successful campaigns.
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