Specialist, Product Marketing
About this role
About the Role This Specialist in Product Marketing will collaborate with cross-functional teams to execute marketing plans for Pearson's Maths products and services for the UK Schools and colleges market. Reporting into the Head of Marketing, the role focuses on driving growth and retention for the Maths portfolio across print and digital qualifications and resources. You will be supported by the portfolio marketing manager to guide you through processes and deliverables. What You'll Do
- Drive growth and retention through customer-focused campaigns, ensuring ROI.
- Manage delivery of high-quality marketing content across channels and customer touchpoints.
- Conduct A/B testing to optimize creative elements and formats for improved ROI.
- Implement lead management and nurturing tactics to enhance customer journeys using CRM tools.
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