Specialist II, Marketing (Taste)
About this role
About the Role IFF is seeking a Marketing Specialist to monitor and evaluate market trends and translate insights into impactful customer-facing strategies that support business growth for the Taste division. This role is based in Casablanca, Morocco and involves collaboration with cross-functional teams to develop concepts and engage customers through compelling content and presentations.
What You'll Do
- Trend & Insight Leadership: Analyze food and beverage category trends using tools like Mintel, Euromonitor, AI Palette, Nielsen, and AI agents; translate insights into customer-facing content that supports growth and retention.
- Concept Development: Collaborate with customers on new product development by leveraging consumer insights and market trends to propose relevant food and beverage concepts.
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