Shopper Activation Specialist
About this role
About the Role The Shopper Activation Specialist is responsible for developing on-shelf communication strategies and tools for the assigned franchise or brand to achieve sales, profit, and distribution goals. All initiatives must be grounded in shopper insights to maintain and enhance brand value. This role reports to the Marketing Manager in Asia Pacific, Japan, Tokyo area, and operates in a hybrid work setting. What You'll Do
- Develop shopper-insights-based communication tools and work with the Sales Strategy team to create customer touchpoints and drive customer value; identify category growth opportunities from a shopper perspective; strengthen long-term brand awareness and continuously review and validate effectiveness; propose and implement initiatives including in-store POS materials, promotions, and other tactics aligned to internal targets.
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