Senior Product Marketing and Growth Specialist

Western Union

hybrid

ARG - Buenos Aires Posted Aug 14, 2026

About this role

Role Responsibilities

Drive remittances business growth and digital product adoption across Argentina, Uruguay, and Paraguay.
Monitor and analyze the performance of key products, corridors, and digital channels to identify growth and optimization opportunities.
Develop and execute commercial initiatives aimed at increasing transaction volume, revenue, customer acquisition, and engagement.
Design and implement acquisition, retention, and reactivation marketing campaigns across digital channels, CRM, and other customer touchpoints.
Ensure marketing strategies and initiatives are aligned with commercial objectives and business performance metrics.
Manage and optimize the adoption and usage of mobile applications, digital wallets, and other digital solutions while continuously improving customer experience.

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