Senior Manager of Digital Marketing
About this role
About the Role The Senior Manager of Digital Marketing leads AGI's digital commercialization strategy for the partner network, driving growth across ecommerce, paid media, social, CRM, SEO/GEO and digital experience initiatives. This role supports the development of digital toolkits, governance, and performance programs and acts as a key digital resource for franchise partners to build capabilities and digital maturity. What You'll Do
- Strategically support and execute AGI's global digital commercialization strategy under senior leadership direction; develop and maintain digital toolkits and governance docs; drive digital transformation to increase ecommerce penetration and ROI; identify growth levers across acquisition, retention, conversion and customer lifetime value.
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