Senior Manager, Integrated Marketing
About this role
About the Role The Senior Manager, Integrated Marketing will play a key role in shaping and executing integrated marketing strategies that elevate the Evenflo brand and drive growth across core product categories. This role supports the development of consumer-centric, omni-channel marketing plans that bring brand platforms, product innovations, and go-to-market initiatives to life across paid, earned, owned, and retail channels.
What You'll Do
- Develop and execute integrated marketing strategies supporting both brand objectives and key product launches across multiple consumer touchpoints.
- Lead and/or support go-to-market planning for new products, including positioning, messaging, channel activation, and launch measurement.
- Partner with cross-functional teams to develop cohesive marketing programs that drive awareness, engagement, and conversion.
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