Senior Manager, Influencer Marketing and Brand Activation
About this role
Job title: Senior Manager, Influencer Marketing and Brand Activation
About the Role The Senior Manager, Influencer Marketing and Brand Activation will lead and scale influencer efforts across five brands (Wella Professionals, Sebastian Professional, Nioxin, Briogeo, and Clairol). The role requires a creative, data-driven leader who can develop long-term influencer strategies, manage influencer and consumer events, and thrive in a fast-paced multi-brand environment. Reports to the Head of Brand Communications, US.
What You'll Do
- Serve as the strategic lead for influencer marketing across all brands, focusing on long-term vision, brand alignment, and scalable growth.
- Develop high-impact influencer frameworks that integrate with broader marketing and brand strategies.
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