Senior Insights Analyst (Product Analytics Team)
About this role
About the Role Semrush seeks a Senior Insights Analyst on the Product Analytics Team to design, analyze, and optimize product-led growth funnels, identify user segments, and translate data into actionable product and business insights that drive Enterprise pipeline, conversion, and expansion. What You'll Do
- Design, analyze, and optimize product-led growth funnels to drive Enterprise pipeline, conversion, and expansion opportunities
- Identify and segment new and existing users using product usage, attributes, business potential, and risk signals
- Develop analytical frameworks to track user segments, funnel performance, product adoption, and key business outcomes
- Measure impact of product, pricing, funnel, and business changes; build models to evaluate outcomes and revenue opportunities
- Apply advanced analytics methods including statistical modeling, A/B testing, experimentation
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