Senior Insights Analyst (Product Analytics Team)
About this role
About the Role Semrush is looking for a Senior Insights Analyst on the Product Analytics Team in Barcelona to design, analyze, and optimize product-led growth funnels that drive Enterprise pipeline, conversion, and expansion. You will identify and segment users, analyze usage to refine monetization strategies, develop analytical frameworks to track outcomes, and translate data into actionable recommendations that influence product and business decisions. What You'll Do
- Design, analyze, and optimize product-led growth funnels to drive Enterprise pipeline, conversion, and expansion opportunities.
- Identify and segment new and existing users based on product usage, customer attributes, business potential, and risk signals.
- Analyze usage patterns to define and refine product limits, thresholds, packaging, and monetization strategies.
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