Senior Insights Analyst (Growth Analytics Team)
About this role
About the Role We are looking for a Senior Insights Analyst to own the measurement of Semrush data products. You will define and improve how we measure usage, activation, and monetization, delivering measurable business impact through reliable, scalable analytics. What You'll Do
- Own the measurement of our data products end to end: usage and consumption analytics, activation and success metrics, and their connection to downstream revenue, upgrades, expansion, and retention.
- Build the data foundations for the scope: analytical frameworks, metric definitions aligned to company SSoTs, and data quality in collaboration with engineering teams.
- Turn usage analysis into monetization decisions: product limits, thresholds, pricing, and packaging recommendations.
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