Senior CRM MarTech Associate/ CRM MarTech Manager
About this role
Responsibilities
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Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
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Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
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Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
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Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
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Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
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Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
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