Senior Applied Scientist (all genders)
About this role
About the Role Senior Applied Scientist in the Demand Data & Analytics, Planning, Steering, and Performance Measurement Team focused on monitoring and analyzing marketing campaigns and customer development. You will drive scientific research to solve complex business problems and establish Incrementality Testing as the ground truth for validating and calibrating Media Mix Models. What You'll Do
- Innovate on MMM Architecture: develop custom solutions for Flash Sales dynamics with time-varying coefficients and stock constraints for high-precision forecasting.
- Drive the Causal Inference & Incrementality Roadmap: design and lead Geo-Lift and Incrementality tests to serve as the definitive ground truth for validating/calibrating MMM.
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