Sales Director - WACA
About this role
About the Role The Sales Director for the WACA region will develop and execute an integrated sales strategy aligned with BIC's objectives, lead the regional sales team, and manage distributor and key account relationships to drive profitable growth. This role requires collaboration across functions and a hands-on, results-driven approach to expanding market presence in West and Central Africa for BIC's stationery, lighters, and shavers product lines. What You'll Do
- Formulate and adapt WACA sales strategic policies within clusters in line with Operating Plans
- Achieve OP's IMS targets
- Manage cluster OPEX within budgeted limits
- Ensure the sales process is closed (payment terms met and accounts receivable targets achieved with no overdue)
- Develop and execute sales plans for stationery, lighters, and shavers
- Lead, mentor, and manage a sales team with clear objectives
Read the full description on TalentApply
Create a free account to see the complete job description, how well your CV matches this role, and apply in one click.
AI rewrites and formats your CV so it reads well and gets past screeners.
Get your match percentage for this exact role before you spend time applying.
Send a polished application in one click — no retyping the same details.
Follow every application in one place instead of digging through your inbox.
Free account · No card required
Your next opportunity starts here
Prepare, apply, track, interview and get hired — all from one platform, with AI in your corner.