Product Marketing Coordinator
About this role
Product Marketing Coordinator
Description
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Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu)
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The role
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Product Marketing Coordinator build bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.
What you will do (responsabilities):
- Develop and execute short-, mid-, and long-term product strategies, including pricing, configurations, mix, volume, and special editions.
- Manage the 360° product strategy, covering sales performance, CRM, training, pricing, distribution, and marketing activities.
- Create product communication briefs and customer research initiatives to support business decisions.
- Monitor KPIs, market share, pricing competitiveness, sales mix, and channel performance, driving actions throughout the product lifecycle.
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