Performance Marketing Specialist
About this role
About the Role Klar is seeking a Performance Marketing Specialist to execute, optimize, and scale paid acquisition campaigns across Google, Meta, and other performance platforms. You will own the day-to-day operation of performance campaigns, continuously improving CAC, ROAS, and funnel conversion, and collaborate with creative, analytics, and growth teams. You’ll manage a US$2M+ monthly budget as part of a high-performance team.
What You'll Do
- Create weekly and ad-hoc performance reports; perform financial analysis of campaign spend.
- Own campaign tracking, attribution setup, and pixel/event health.
- Operate and optimize paid campaigns: daily monitoring and adjustments on Google, Facebook (Meta) and new channels; launch campaigns, ad sets, creatives, and targeting strategies.
- Monitor performance daily and implement data-driven optimizations.
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