Paid Media Technical Expert
About this role
About the Role
VML is seeking a Paid Media Consultant with an analytical, business-oriented profile to join our team in Madrid. The selected candidate will be responsible for planning, executing, and optimizing digital advertising campaigns with a clear focus on profitability and direct impact on clients' financial results (ROI/ROAS). We are looking for someone autonomous with strategic capability and experience managing relevant budgets. What You'll Do
- Lead, define, and activate performance acquisition strategies across SEM (Google Ads, Bing Ads, Yandex, Baidu) and Paid Social (Meta Ads, TikTok Ads, LinkedIn Ads, etc.), designing campaign structures and advanced objective settings aligned with ROI.
- Manage high-budget client campaigns, maximizing efficiency and profitability; conduct keyword research, optimize ad copy, segment audiences, and establish advanced bidding strategies.
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