Outbound Sales Development Representative
About this role
INTRODUCTION
As part of ABC’s Revenue Operations team, the Outbound SDR plays a vital role in building a predictable, repeatable engine for net-new pipeline generation. This role is focused on proactive outreach into high-value ICP accounts—creating qualified demand where none currently exists. Reporting to the SDR Manager, this role partners closely with Account Executives and GTM leadership to source strategic opportunities that convert to revenue. Success in this role is measured by pipeline impact, conversion quality, and consistent execution—not raw activity.
WHAT YOU’LL DO
- Conduct outbound prospecting into a defined set of ICP accounts using a structured, multi-touch approach (email, phone, social).
- Research and enrich accounts and contacts aligned to ICP and segment priorities.
- Generate sales-qualified leads (SQLs) and sales-accepted leads (SALs) monthly.
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