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National Sales Manager

Diversity Talent
Full-time
Lagos, Nigeria (Nationwide Coverage) Full-time

About this role

National Sales Manager

We are seeking an experienced National Sales Manager to develop and execute nationwide sales strategies and lead regional and field sales teams for FMCG food products from a Lagos base.

Responsibilities

  • Develop and implement national sales strategies to achieve business objectives and sales targets.
  • Lead, coach, and manage Regional Sales Managers, Area Sales Managers, and field sales teams.
  • Manage and strengthen relationships with distributors, wholesalers, and key accounts nationwide.
  • Drive product distribution, market penetration, and sales growth across General Trade, Modern Trade, and Wholesale channels.
  • Monitor sales performance and implement corrective actions where necessary.
  • Collaborate with the Marketing team on trade promotions, product launches, and customer engagement initiatives.

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