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Media Planning Analyst
Citigroup, Inc.
onsiteUSD 69,130 - 96,470
Irving, Texas, United States
About this role
Media Planning Analyst
Responsibilities
- Support the development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing
- Use Citi’s first-party data to help define target audiences and improve campaign performance
- Translate campaign objectives into clear planning recommendations with guidance from senior team members
- Partner with Sales and Account teams to support pre-sale planning and client presentations
- Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly
- Monitor campaign performance and recommend optimizations to improve key metrics (e.g., ROAS, conversion, engagement)
- Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions
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