Media Performance Strategist, Marketing Applied Sciences – Customer Care and Aftersales
About this role
Media Performance Strategist, Marketing Applied Sciences – Customer Care and Aftersales
The Role
The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals. As the Media Performance Strategist, you will manage end-to-end media measurement and insight delivery for Customer Care and Aftersales. You will use media data across TV, streaming, display, paid search, paid social, and other channels to shape media strategy, budget allocation, and broader marketing decisions. Working within a cross-functional analytics squad, you will build measurement frameworks, advance attribution and marketing mix modeling (MMM) capabilities, and communicate actionable recommendations that improve brand performance.
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