Marketing Qualification Specialist
About this role
About the Role The Marketing Qualification Specialist is responsible for qualifying marketing generated leads and progressing customers through the early-stage buying funnel. This role reports to the Global Marketing Qualification Lead and is part of the Global Digital Marketing & Customer Journey Experience team in Mumbai, India, on-site. What You'll Do
- Manage and maintain a healthy marketing (MQL) to sales (SQL) funnel while achieving weekly activity metrics and maintaining accuracy of customer records in assigned CRM lists.
- Cultivate and progress multiple early-stage hardware sales opportunities by providing product specific information to assist in keeping customers engaged with Beckman Coulter Life Sciences.
- Understand current marketing initiatives and product mix to properly meet the customer where they are in the buying journey.
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