Marketing Officer
About this role
About the Role PalmPay Philippines is seeking a hands-on Marketing Officer to plan, execute, and optimize marketing initiatives that drive user acquisition, brand awareness, and customer engagement within the mobile finance ecosystem. You will work cross-functionally with Sales, Operations, and Product to support growth in a fast-paced fintech environment. What You'll Do
- Develop and execute marketing strategies to drive user acquisition and retention for PalmPay PH
- Plan and manage campaigns across digital channels (social media, performance ads, influencers, SMS, etc.) and support offline activations, partnerships, and store promotions
- Coordinate with cross-functional teams to ensure campaign alignment and consistency
- Monitor campaign performance and prepare regular ROI, CAC, conversion, and engagement reports
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