Marketing Manager, MY and SG
About this role
About the Role The Marketing Manager, MY and SG is responsible for developing and implementing the business marketing strategies for the diagnostics portfolio in Malaysia and Singapore. This remote role reports to the SEA regional Marketing Manager and sits within the commercial team in Malaysia, with responsibilities spanning strategy, product messaging, and market engagement. What You'll Do
- Develop and implement the business strategic plan and marketing activities to meet business and financial goals in Malaysia and Singapore.
- Deliver yearly marketing and messaging plans with core portfolio positioning (Lab Automation, Clinical Chemistry, Immunoassay, Hematology, Urinalysis) and justification.
- Screen and analyze market intelligence to inform sales and marketing strategies.
- Provide market feedback to regional marketing and customize product launch plans (LEX) for local market.
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