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Marketing and Strategy Planning
Sika AG
About this role
Marketing and Strategy Planning
- Develop annual Target Market Concrete Marketing Plan aligned with Sika global and local business objectives.
- Translate product strategy into actionable marketing programs to support sales targets and profitability.
- Identify new market opportunities, segment, growth areas, and priority customer groups.
Product Positioning and Messaging
- Define clear product value propositions for Sika’s Concrete Admixtures (i.e. superplasticizers, accelerators, retarders, viscosity modifiers, specialty admixtures)
- Benchmark competitor offerings to refine messaging and differentiation.
- Ensure consistent positioning in all communications, brochures, digital materials, and presentations
Market Development and Demand Generation
- Develop and execute target campaigns for ready mix plants, contractors, consultants, and infrastructure agencies
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