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Manager Market Insights & Customer Success (f/m/x)
ZEISS
onsite
Aalen; Bangalore; Guangzhou Posted Aug 20, 2026
About this role
Your Role
- Align with Product Management on positioning, value proposition, target segments, launch roadmap, and lifecycle priorities; develop the Strategic Marketing Plan for VCS (positioning, messaging, content strategy, time schedule).
- Consolidate market, customer, and competitor insights into segment strategies, personas, and content needs; build awareness and drive customer engagement.
- Drive product concept definition and market validation (interviews, surveys, concept tests, pilots) to inform roadmap decisions.
- Define VCS product and consultation presence at key industry events, trade shows, and congresses; establish positioning that differentiates from competitors and resonates with targets.
- Develop digital content and engagement programs to nurture prospective customers through the buying journey; position ZEISS as the authority on consultation excellence in eye care.
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