Manager, Lifecycle Marketing
About this role
About the Role Risepoint is seeking a Manager, Lifecycle Marketing to drive the execution and optimization of lifecycle programs guiding students from initial interest through enrollment and beyond. You will translate lifecycle strategy into high-performing campaigns and journeys across email, SMS, and related channels, partnering with Lifecycle Marketing leadership and Analytics to bring programs to life.
What You'll Do
- Partner with the Director of Lifecycle Marketing to build lifecycle strategies and translate them into multi-step journeys that support key stages of the student funnel (lead → applicant → enrolled → start → persistence → graduation).
- Own day-to-day journey orchestration, ensuring communications are timely, personalized, and aligned across channels.
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