Lifecycle / Retention Manager (Braze)
About this role
The Opportunity
As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.
Responsibilities
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Own all lifecycle messaging in Braze (email, push, in-app, inbox)
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Build and maintain automated onboarding, retention, and win-back flows
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Create dynamic segmentation and triggered journeys
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Set up and monitor promotions and targeted incentives
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Run A/B tests and weekly lifecycle experiments
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Track activation → retention → reactivation KPIs and report learnings
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What We Look For in You
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5+ years in Lifecycle / CRM / Retention for a consumer app
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Hands-on proficiency in Braze (canvas, segmentation, etc.)
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Experience moving metrics, not just sending messages
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