Lifecycle Marketing Manager
About this role
Lifecycle Marketing Manager
What You’ll Do: Strategy & Execution Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value Own acquisition, activation, engagement, retention, and win-back targets across the customer journey Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage Manage marketing automation platforms and ensure seamless integration with our tech stack
Optimization & Analytics Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership Use data analytics tools to derive actionable insights and drive continuous improvement
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