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Lead PMM, Narrative & Content

Apollo

About this role

About the Role

Lead PMM, Narrative & Content to own the gap between Apollo's data leadership and its AI-first GTM strategy. A true PMM + content hybrid, you’ll craft narratives with the exec team to position Apollo as the default AI-native GTM platform and own the content engine—long-form research, exec thought leadership, and proof points that shift how the market sees us. This senior IC role blends writing, strategy, and storytelling, collaborating closely with the CEO, CRO, CMO, and product PMMs. What You'll Do

  • Drive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community.

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