Influencer Marketing Manager
About this role
About the Role Riverside’s Marketing team is seeking an experienced influencer marketing professional to own partnerships from outreach to measurement across B2B and B2C. This role focuses on scaling influencer campaigns with creators on YouTube, TikTok, Instagram, LinkedIn, and podcasts, and ensuring messaging remains cohesive across Creative, SEO, and Product. You’ll own attribution across the funnel to prove pipeline impact. What You'll Do
- Own influencer campaigns end to end across both B2B and B2C, working with creators on YouTube, TikTok, Instagram, LinkedIn, and podcasts.
- Vet partnerships against a defined ICP before you spend, judging audience by role and company fit rather than follower count.
- Build scalable frameworks to manage partnerships at volume, and partner with Creative, SEO, and Product to keep messaging cohesive.
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