Influencer Marketing Lead
About this role
About the Role We are looking for a driven influencer marketing leader to join P&G's Communications organization in Cincinnati, overseeing the North America Beauty team's influencer strategy, relations, and execution. The role leads a multi-functional team to build brand affinity and drive business results, partnering across contracts, paid media, social strategy, and reporting. What You'll Do
- Lead influencer marketing strategy designed to meet business objectives.
- Identify influencers aligned with brand equity and partnership criteria.
- Manage influencer relationships, briefs development, and ongoing communications.
- Lead content management of design process, timing, and reporting.
- Lead internal influencer team with direct report.
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