Head of Franchise LEGO CITY – Senior Director
About this role
Job title: Head of Franchise LEGO CITY – Senior Director
About the Role Based in Billund with relocation support, the Head of Franchise LEGO CITY – Senior Director leads franchise strategy, portfolio choices, go-to-market planning and team leadership for one of LEGO's most loved play themes. This role shapes LEGO City’s growth and visibility across markets.
What You'll Do
- Shape franchise strategy across positioning, portfolio, go-to-market planning and growth choices for LEGO City.
- Build LEGO City brand and business through its positioning, products, experiences and campaigns with agency, content and Masterbrand colleagues.
- Lead go-to-market plans across touchpoints, aligning franchise marketing with Markets and Channels teams.
- Define portfolio priorities with Design Creative partners, balancing play value, innovation and business needs.
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