Growth Lead, Pakistan
About this role
About the Role We are seeking a highly data-driven and entrepreneurial Growth Lead to drive user acquisition, engagement, and brand growth for Binance in Pakistan. This is a high-impact regional role requiring deep local market understanding, strong analytical capabilities, and proven leadership in fast-paced internet or fintech environments. What You'll Do
- Partner with the Regional Marketing Lead to develop and execute comprehensive growth strategies tailored to the Pakistan market, ensuring alignment with global business objectives and regional OKRs.
- Lead the planning and execution of localized product campaigns, growth experiments, and user lifecycle programs across web and app channels to drive measurable user growth and funnel conversion.
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