Group Marketing Lead
About this role
Group Marketing Lead
Job Type Full Time Qualification BA/BSc/HND Experience 5 years Location Lagos Job Field Sales and Business Development
Role Summary
You will lead marketing for three products in the New Label Group:
- The House Chronicles (THC) shows (and JSity launches when needed); so each episode/season drops like a real campaign that grows the audience.
- The House Studio (NLPS); so the studio stays visible, trusted, and consistently booked (bookings, memberships, Creator Clinic, events).
- New Label TV; so people sign up, keep watching, and the platform grows (launch, adoption, retention).
- Your job is to build a holistic competitive marketing system that turns our content and products into results: views, subscribers, bookings, sign-ups, retention, and revenue.
Roles / Responsibilities
- Own strategy + positioning:
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