Director, Strategic Advancement
About this role
Director, Strategic Advancement
The Director of Strategic Advancement at Acxiom is a data and identity expert responsible for designing and activating high-value audiences powered by Acxiom's RealID identity resolution platform, InfoBase, and partner data assets and advanced segmentation systems within the US and globally. Work across a wide array of verticals including but not limited to financial services, banking, insurance, retail, auto, healthcare, pharma, CPG, travel, entertainment, and consumer services.
This role focuses on leveraging third-party data and predictive modeling to create scalable, privacy-compliant audiences that can be activated across digital media, direct mail, and email prospecting channels. The strategist serves as a key bridge between data, analytics, and activation, ensuring that Acxiom's data assets translate into measurable business outcomes for clients.
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