Director, Product Marketing PMLG (Marketing Team)
About this role
About the Role This is our Director of Product Marketing for Product-Led Growth opportunity for idea generators, planning geniuses, and natural-born analysts. As a Director of Product Marketing, you will play a pivotal role in ensuring we deliver on our strategy to position, price, and package, and ultimately convert and upsell new and existing Semrush users. What You'll Do
- Lead a team of Product Marketing Managers who champion our customer needs according to ICPs, craft compelling narratives rooted in USPs, and partner across teams to deliver world-class marketing campaigns that drive new user acquisition and expansion MRR, as well as overall customer lifetime value.
- Draft and align our vision of “what great looks like” for our core offering and create a coordinated GTM motion that includes sales, demand gen, and more to realize revenue goals.
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