Director, Media
About this role
About the Role Seeking a strategic and creative Director of Media to lead full-funnel media initiatives for Kate Spade New York, driving awareness, engagement, and conversion across the customer journey. This role owns demand generation and demand capture strategies and collaborates with creative, marketing, and analytics teams to deliver measurable impact. Reporting into the Senior Director of Media & Retention, this role focuses on driving brand awareness, relevance, and consideration with younger consumers while accelerating conversion. What You'll Do
- Build and own full-funnel media strategy and oversee implementation, driving awareness, consideration, and conversion; partner with cross-functional teams and media agencies to plan, execute, and optimize campaigns.
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