Digital Category Analyst
About this role
Digital Category Analyst is responsible for conducting analysis using eCommerce sales, digital customer engagement data, market share, etc. and producing actionable recommendations based on analysis
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to: Performs analysis on sales, traffic, and conversion funnel trends. Make linkages across KPIs to provide holistic analysis for assigned categories. Partners closely with Site Merchandising to conduct analysis to answer key business questions and identify digital experience opportunities for assigned categories. Makes recommendations for actions based on analysis conducted. Analyzes digital KPIs to identify performance trends and opportunities, execute strategies to drive sales and improve customer engagement.
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