Data Analyst - Marketing
About this role
About the Role The Data Analyst - Marketing will join Motorola Solutions' Market Intelligence - Data Analytics Team in Krakow to monitor website performance, analyze user journeys, and support digital marketing optimization through data-driven insights and reporting. What You'll Do
- Monitor, analyze, and report on website traffic, user journeys, conversion funnels, and digital marketing campaign performance.
- Design, build, and maintain automated dashboards in Looker Studio and/or Tableau to socialize KPIs with stakeholders.
- Write complex SQL queries to extract, clean, and blend data from various marketing and database sources.
- Act as internal GA4 subject matter expert, ensuring accurate event tracking, custom dimensions, and data integrity.
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