Data Analyst
About this role
Job Overview
Citi’s US in-house creative agency is looking for a data analyst to review performance data and market trends to strengthen its creatives. Our ideal candidate can consolidate complex data and present the findings in an easily understandable way, breaking down deep insights that designers and copywriters can apply to creative development. This analyst will also be responsible for tracking creative results and presenting the discoveries to senior leaders.
Key Responsibilities
- Monitor and forecast trends to integrate into marketing creatives
- Work closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findings
- Collect competitor work samples, identify key takeaways, and share with the team
- Develop and implement a system for gathering and analyzing data, establishing baselines
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