Content Marketer
About this role
Job title: Content Marketer
Overview: A top content marketer is being sought to own the end-to-end content engine, optimize conversion funnels, and manage multi-channel distribution to turn users into loyal advocates.
Responsibilities
- Brand voice and positioning: create a memorable brand tone that resonates with users across digital channels.
- Community and advocacy: Turn power users into brand advocates through UGC, referral programs and community spaces.
- Conversion rate optimization: partner with product and growth teams to optimize contents and copies for conversion.
- Optimize SEO & AEO: Ensure brand visibility across traditional search engines and LLMs for AI viability.
Requirements
- 4 to 5 years content marketing experience.
- Experience in top B2C fintech startups and growth of digital channels to scale.
- Hybrid work model experience preferred.
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