Consultant en Stratégie et Transformation
About this role
About the Role IBM Consulting seeks a Strategy Consultant to partner with senior executives and cross-functional teams to shape customer-centric strategies and drive growth across acquisition, engagement, retention, and lifetime value. The role focuses on customer behavior, market dynamics, and business-model innovation to deliver measurable outcomes. What You'll Do
- Conduct in-depth research, competitive benchmarking, and customer journey analysis to identify growth opportunities and design differentiated customer value propositions.
- Lead the development of strategic roadmaps that integrate digital, data, and operational capabilities.
- Design data-driven customer value propositions aligned with brand positioning and enterprise goals.
- Create go-to-market strategies to enhance acquisition, engagement, retention, and lifetime value across touchpoints.
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