Braze Lead
About this role
Braze Lead at Dentsu is a technical leadership role focused on guiding development processes and delivering scalable Braze-based solutions that meet performance and quality standards. The role involves hands-on design, implementation, and optimization of data models, audience segmentation, and automation strategies, with close collaboration with stakeholders to gather requirements, evaluate design options, and provide innovative marketing automation solutions. The position also serves as the primary point of contact for designing, building, and configuring campaigns, troubleshooting Braze-related issues, and driving process automation, governance, and capability improvements through best practices.
Responsibilities
- Lead the design and implementation of scalable Braze solutions, including data models, audience segmentation, and automation strategies.
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