Brand Manager
About this role
Brand Manager
Job Description
The Brand Manager serves as the leader of the beverage portfolio. In this role, the Brand Manager is responsible for developing a vision and strategy for the portfolio, leading the execution of brand marketing plans, developing an innovation pipeline to ensure long-term success in the marketplace and managing brand investments. The Brand Manager will work closely in conjunction with the Marketing Department and Franchise Management.
Essential Duties & Responsibilities
- Develop a marketing plan focused against driving awareness and trial in new and existing markets
- Manage strategic planning and day-to-day activities with Franchise Management
- Handle all aspects of general market coupon development and management
- Work with Channel Directors and Key Account Managers (KAMs) on channel and/or account specific brand programs and Look of Success (LOS)
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