Area Sales Manager (ASM)
About this role
Area Sales Manager (ASM)
We are seeking an experienced Area Sales Manager to manage and drive sales growth across designated territories in Lagos, working closely with field sales teams and distributors to meet volume and revenue targets.
Responsibilities
- Lead sales activities and deliver volume and revenue targets across the assigned territory.
- Manage and coordinate the activities of Business Development Executives (BDEs) and Van Sales Representatives (VSRs).
- Strengthen distributor and customer relationships.
- Ensure effective route-to-market and territory coverage.
- Monitor market execution, visibility, collections, and promotional activities.
- Analyse sales performance and implement actions to close performance gaps.
- Identify opportunities to increase market penetration and distribution.
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